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Market Reports

Middle East Cosmetics Market Size, Share, Growth & Analysis Report 2024-2032

IMARC Group has published a market research report titled "Middle East Cosmetics Market Report by Product Type (Skin and Sun Care Products, Hair Care Products, Deodorants and Fragrances, Makeup and Color Cosmetics, and Others), Category (Conventional, Organic), Gender (Men, Women, Unisex), Distribution Channel (Supermarkets and Hypermarkets, Specialty Stores, Pharmacies, Online Stores, and Others), and Country 2024-2032", Middle East cosmetics market size is projected to exhibit a growth rate (CAGR) of 3.70% during 2024-2032.

Cosmetics refer to products used to enhance the overall appearance of an individual. They include a broad range of items, such as makeup, skincare products, fragrances, and hair care products. They are formulated using various ingredients, including natural and synthetic, to provide specific benefits to the skin and hair. They allow individuals to express their personality and style through different makeup trends, colors, and techniques, fostering creativity and individuality. They often contain ingredients that offer skincare benefits, such as antioxidants and hydrating agents, helping to improve skin texture, tone, and overall health. As they contribute to personal care and grooming routines, the demand for cosmetics is rising across the Middle Eastern region.

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Middle East Cosmetics Market Trends and Drivers:

At present, the increasing emphasis on maintaining a youthful appearance is catalyzing the demand for anti-aging products and treatments, including wrinkle reduction, skin firming, and enhanced skin luminosity, among the aging population of the Middle Eastern region. Besides this, the growing awareness about the potential health risks associated with synthetic chemicals is driving the demand for cosmetics formulated with natural ingredients, free from harmful chemicals, and cruelty-free. Moreover, the rising development of advanced product formulations that offer enhanced benefits, such as longer-lasting effects, improved textures, and added health benefits, is propelling the market growth in the region. In addition, the increasing trend of customized and personalized beauty products, as individuals are seeking products that are specifically tailored to their skin types, tones, concerns, and preferences, is strengthening the market growth. Furthermore, the growing number of e-commerce platforms is making it easier for individuals to access a broad array of beauty and personal care products. Online shopping provides convenience, a broader selection of brands and products, easy access to international products, and often competitive pricing, which encourages buyers to spend on cosmetics. Apart from this, the increasing popularity of cosmetic products integrated with active ingredients like salicylic acid, lactic acid, and hyaluronic acid is supporting the market growth.

Report Segmentation:

The report has segmented the market into the following categories:

Product Type Insights:

  • Skin and Sun Care Products
  • Hair Care Products
  • Deodorants and Fragrances
  • Makeup and Color Cosmetics
  • Others 

Category Insights:

  • Conventional
  • Organic 

Gender Insights:

  • Men
  • Women
  • Unisex 

Distribution Channel Insights:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Pharmacies
  • Online Stores
  • Others 

Country Insights:

  • Saudi Arabia
  • Turkey
  • Israel
  • United Arab Emirates
  • Iran
  • Iraq
  • Qatar
  • Kuwait
  • Oman
  • Jordan
  • Bahrain
  • Others

Competitive Landscape with Key Player:

  • Avon Products Inc
  • Beiersdorf
  • Kao Corporation 
  • L'Oréal S.A 
  • Türk Henkel Kimya Sanayi ve Ticaret A.Ş

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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